I am so proud of this project! This year, in an effort to bring more attention to all that’s happening in our high school, the Admissions and Marketing Director and I have been working very hard on a few new initiatives. One of big ones is The Dragon Dialogues. This is a short, reality TV-style series of videos, following a group of five high schoolers over the course of the year. Each of them is at a different stage of high school; each has different interests and hobbies. They all have different hopes and concerns about their futures.

The Dragon Dialogues is a brief but honest look at high school student life at SSIS. We have already launched the first round of the series on Facebook, YouTube and Instagram—with over 2,300 views combined. And I’m super excited about this: I have now set it up as a video podcast as well! It’s available for free download on the iTunes store or via the iOS Podcast app!

I often tell people that “marketing” is kind of an antiquated, unnecessary term when working in schools. I don’t have to spin or sell anything, really. Of course, there is a target audience that I am trying to reach and there is a particular market for these kinds of communications. But anyone who works in a school—especially a world class international school like SSIS—can tell you: just take a walk down the halls and you’ll find incredible stories happening all over the place, at any given moment. All it takes is a skilled storyteller to capture those stories and get them out there.

If all goes well, The Dragon Dialogues will serve just that purpose. I hope you’ll check it out!