Education – Page 2 – Jeff Nesmith

“You Can’t Sell Sameness, Part 2”

Post author:Jeff Nesmith
Post published:May 31, 2018
Post category:Education Final Cut Pro Post Production SE Asia Video Vietnam

You Still Can’t Sell Sameness

This is a quick update to my previous blog post about the importance of differentiation in our marketing efforts. There are many things that all international schools have in common. For instance, SSIS offers the IB Diploma program—which is a great thing. Our closest competitors in the area offer the same program. So while this is something that prospective parents/families put a high value on, it’s not necessarily what makes us stand out from the crowd. But when you mention that we offer both IB and AP, ears perk up. (more…)

Project Based Learning in Kindergarten

Post author:Jeff Nesmith
Post published:December 8, 2017
Post category:Education SE Asia Video Vietnam

Yesterday, I had the inside scoop on a certain party going on in a certain Kindergarten class, so I stopped by to take some shots. Ms. Charlotte’s class put together the coolest project-based unit around the concept of Appreciation. And much of this project was designed by the kids along the way! The sad part is that my son, Dominic, got sick and barfed all over the playground about an hour before the party. And he was really looking forward to it. 🙁

But the show must go on! Congratulations to Charlotte on another job well done; she is really a gift to our family and our school. Check it out:
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“You Can’t Sell Sameness”

Post author:Jeff Nesmith
Post published:November 21, 2017
Post category:Education Post Production SE Asia Video Vietnam

-Coca-Cola marketing executive Sergio Zyman

I have run across this Sergio Zyman quote several times throughout my career in design, production, and marketing, and it rings as true today as ever. Who is Sergio Zyman? He’s the marketing executive behind “New Coke”, a product which is widely considered one of the greatest marketing blunders of all time. So why am I quoting him? Because he’s also had a lot of marketing successes at CocaCola, PepsiCo, Proctor & Gamble, Fruitopia, not to mention his own consulting firm which he sold for about $60 million. All because he was willing to take risks. (more…)