“You Can’t Sell Sameness, Part 2”
You Still Can’t Sell Sameness
This is a quick update to my previous blog post about the importance of differentiation in our marketing efforts. There are many things that all international schools have in common. For instance, SSIS offers the IB Diploma program—which is a great thing. Our closest competitors in the area offer the same program. So while this is something that prospective parents/families put a high value on, it’s not necessarily what makes us stand out from the crowd. But when you mention that we offer both IB and AP, ears perk up. (more…)
Time-lapse photography is effectively the opposite of slow-motion filmmaking. By shooting multiple frames of a scene at intervals and then stitching them together into a film/video, the final product presents the passage of time in a unique, artistic way. It’s not a new process –