New Podcast: The Dragon Dialogues!

I am so proud of this project! This year, in an effort to bring more attention to all that’s happening in our high school, the Admissions and Marketing Director and I have been working very hard on a few new initiatives. One of big ones is The Dragon Dialogues. This is a short, reality TV-style series of videos, following a group of five high schoolers over the course of the year. Each of them is at a different stage of high school; each has different interests and hobbies. They all have different hopes and concerns about their futures.

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“You Can’t Sell Sameness, Part 2”

You Still Can’t Sell Sameness

This is a quick update to my previous blog post about the importance of differentiation in our marketing efforts. There are many things that all international schools have in common. For instance, SSIS offers the IB Diploma program—which is a great thing. Our closest competitors in the area offer the same program. So while this is something that prospective parents/families put a high value on, it’s not necessarily what makes us stand out from the crowd. But when you mention that we offer both IB and AP, ears perk up. (more…)

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