360° Zip Line Video from Chiang Mai, Thailand!

If you know me well, then you know that flying over the rainforest canopy, 300 ft. above the ground, tethered to a single cable 2,400 ft. in length is not exactly my cup of tea. So you will have to excuse some of the language in the video below. But I have to give it up to the team at "Flight of the Gibbon" in Chiang Mai, Thailand, for an unforgettable experience. This was a family trip that Tara booked, and it was by far the wildest zip line adventure we'd ever been on—actually it was the first for Dominic (age 6)! I have to admit the view is stunning. It was probably the closest experience to Avatar that I'll ever have. 

Continue Reading360° Zip Line Video from Chiang Mai, Thailand!

“You Can’t Sell Sameness”

-Coca-Cola marketing executive Sergio Zyman

I have run across this Sergio Zyman quote several times throughout my career in design, production, and marketing, and it rings as true today as ever. Who is Sergio Zyman? He’s the marketing executive behind “New Coke”, a product which is widely considered one of the greatest marketing blunders of all time. So why am I quoting him? Because he’s also had a lot of marketing successes at CocaCola, PepsiCo, Proctor & Gamble, Fruitopia, not to mention his own consulting firm which he sold for about $60 million. All because he was willing to take risks. (more…)

Continue Reading“You Can’t Sell Sameness”