Vietnam – Page 3 – Jeff Nesmith

“You Can’t Sell Sameness”

Post author:Jeff Nesmith
Post published:November 21, 2017
Post category:Education Post Production SE Asia Video Vietnam

-Coca-Cola marketing executive Sergio Zyman

I have run across this Sergio Zyman quote several times throughout my career in design, production, and marketing, and it rings as true today as ever. Who is Sergio Zyman? He’s the marketing executive behind “New Coke”, a product which is widely considered one of the greatest marketing blunders of all time. So why am I quoting him? Because he’s also had a lot of marketing successes at CocaCola, PepsiCo, Proctor & Gamble, Fruitopia, not to mention his own consulting firm which he sold for about $60 million. All because he was willing to take risks. (more…)

Con Dao Islands, Part 2

Post author:Jeff Nesmith
Post published:March 3, 2017
Post category:SE Asia Video Vietnam
Post comments:0 Comments

There's not much I can share about this project... yet! But following the feedback from Part One of the Con Dao video series, with Dave Fox (www.globejotting.com) I'm in the process of putting together a second part. Depending on how much interest Dave and I can gauge about this issue, we are considering a longer-form documentary project about this fascinating place.

Mai Chau, Vietnam: Aerial in 4K

Post author:Jeff Nesmith
Post published:November 5, 2016
Post category:SE Asia Video Vietnam
Post comments:0 Comments

Last fall, I had the wonderful opportunity to travel to northern Vietnam with a group of SSIS high schoolers on their annual “Week Without Walls” trip. This is the kind of learning I love, and I recently did a separate video for SSIS about just these types of trips. But while in Mai Chau, I took some time with the DJI Phantom 4 drone to get some great aerial shots. (more…)